Get the Most From Your Google Brand Account

Google Brand accounts are a great way for organizations to keep their online presence consistent throughout the company. Individuals can jointly manage a Brand Account through their own Google Accounts. You won’t need a separate username or password. Your account can have multiple owners and managers. The best utilization of this is with a Company’s YouTube page. The brand account administrator can assign certain managers with read/write and editing access to the Company’s YouTube account. This is great when you have multiple staff members or interns that need to post content but you don’t necessarily want them having access to everything.

The Google Brand account also works with Google MyBusiness. administrators can assign someone in the organization to reply to Q&A that comes from the Google Business listing. The assigned “manager” will reply from his/her own account but will appear to the public as coming from the Branded company account.

The outcome can be viewed in this example YouTube video below. I used my brand account to assign my personal account as a content uploader. I then used my personal YouTube account to upload the video under the persona of my brand account. The uploaded video then appears on my Company Branded YouTube page and channel as if it were uploaded from that account directly.

Google has great tutorials on their help page which explain in detail the process that is needed for your particular device. Refer to google Help to setup your own Google Brand account or take note of the quick references below.

Create Brand Account

If you haven’t already, create an account for your business or brand.

Google My Business – https://business.google.com/create
YouTube – https://support.google.com/youtube/answer/1646861

View your Brand Accounts

Go to the Google service you want to use, like plus.google.com.
On the top right, select your profile image or initial.
From the menu, choose the account you’d like to use.
If your Brand Account does not appear, the service might not support Brand Accounts.
Most phone apps can also switch between accounts

Change who manages an account

If you’re an owner of a Brand Account, you can add people to help manage the account. You also choose each person’s role to decide how much control they have over the account.